Are you still heavily reliant on traditional marketing methods such as commercials, printed adverts in newspapers and magazines, and flyers handed out at traffic lights? If so, now is the time for a change. Did you know that there are an estimated 4.6 billion active internet users worldwide? Furthermore, it is estimated that a whopping 95% of consumers will make purchases online by 2040. What does this mean for your business? In a nutshell, you need to embrace digital marketing and everything it can offer in terms of growing and engaging with your target audience. Easy2Access is here to offer the support and guidance your business needs to make the transition into modern advertising.

Why Is Having A Digital Marketing Strategy So Important?

One of the main reasons brands fail to implement a defined digital marketing strategy is because they don’t realize how crucial it is for the survival and success of their business. You may already be aware that businesses are using social media marketing,  PPC marketing and blogging to attract and retain customers, but do you know why? If not, don’t worry, you are about to find out.

A Digital Marketing Strategy Allows You To Target Your Ideal Customer

Arguably the most crucial reason you need a digital marketing strategy is that it allows you to get your brand directly in front of people who are interested in buying your products or services. For example, by using social media marketing, you can set the perimeters that you need to ensure your advert is only seen by relevant people. Not only can this save you money, but it also improves the customer experience as users will see a customized ad that interests them. Read next: Measuring the ROI of Social Media Management

A Digital Marketing Strategy Allows You To Track Your Progress

Why would you want to spend your hard-earned money on a marketing campaign if you are not able to see how well it has performed? The beauty of digital marketing is that you can track your progress and determine what works and what doesn’t.

A Digital Marketing Strategy Will Achieve Great ROI

If you base your marketing strategy purely on numbers, then you will be pleased to know that digital marketing provides an impressive ROI. In fact, email marketing is proven to have one of the best ROI out of all the marketing methods available today. Why does digital marketing deliver such great results? Namely, because most digital marketing strategies do not cost much to implement. This ranges from social media marketing to content marketing, even PPC marketing. The initial output is low, so there is so much scope for profit.

A Digital Marketing Strategy Allows You To Reach More People

Currently, 63% of all shopping begins online with nearly 50% of consumers shopping more on their mobile than they do in-store. Therefore, if you want to get your brand in front of as many eyeballs as possible, then you need to be connecting with consumers online. Whether you favour social media marketing, email and text marketing, or remarketing ads, a well-defined digital marketing strategy will deliver the results you need.

Start Building Your Digital Marketing Strategy With Easy2Access Today

The above is just the tip of the iceberg when it comes to the benefits of implementing a defined digital marketing strategy for your business. If you would like more information about how you can drive your brand forward in 2020 and beyond,get in touch here. Now Read: Calculating the Success of Your Digital Marketing Campaigns