If you are worried that Black Friday 2020 will be a small and fairly unprofitable event this year, then fortunately, you are mistaken. In fact, the complete opposite is true.
Black Friday 2020 is set to be the largest and most exciting one yet, with businesses pulling out all the stops when it comes to marketing to ensure their brand comes out on top.

Black Friday 2020: The Lowdown

Black Friday 2020 takes place on November 27 this year, meaning that it is closer to Christmas than ever before.
What does this mean for your business?
Firstly, you still have time to create a revolutionary digital marketing strategy that will blow all your competition out of the water.
Secondly, consumers will be even more ready to take advantage of your awesome discounts and deals.
Ready to find out more about Black Friday 2020 and how you can use the best marketing for Black Friday?
Keep reading to find out more!

What Will Black Friday Look Like in 2020?

Although it is highly likely that many consumers will be turning to online shopping to make their purchases rather than hit the shops, this doesn’t mean that they will be spending any less money. In fact, it is predicted that 75% of consumers will either increase or maintain their seasonal shopping budget in 2020.

Read Next: The Need for E-Commerce in the Age of Coronavirus

Online Shopping vs. In-store Buying

As mentioned above, online shopping is set to soar during Black Friday 2020, with 80% of shoppers expressing concern about shopping in-store due to COVID-19. Furthermore, due to the possibility of further lockdowns, consumers are already starting to research their preferred goods online.

That being said, if you are worried that your small or medium-sized business will be unable to compete with national and global brands, over a third of consumers are willing to support independent businesses if they feel they can get a good deal.

How Can I Market My Business for Black Friday 2020?

With the focus on e-commerce, it makes sense that you should prioritise digital marketing when it comes to your overall marketing strategy. Whatever your target audience, social media marketing has become more important than ever when it comes to promoting your products and services, as well as increasing your overall brand awareness. Plus, it has the added benefit of being extremely low cost.

If you only focus on one social media platform ahead of Black Friday 2020, make sure it is Facebook. Still, the number one social media sharing site, Facebook, has a colossal 2.60 billion monthly active users!

Is There Anything Else I Can Do to Ensure My Business Stands Out from The Crowd on Black Friday 2020?

Video content is big business in 2020 and beyond, with 85% of all internet users watching video content online every month. If you have the know-how, why not try setting up your own YouTube channel? Alternatively, simply post your videos on social media.

Find Out How You Can Effectively Market Your Business for Black Friday 2020 with Easy2Access

If you want to enjoy record sales this Black Friday 2020 and all year round, get in touch with our highly experienced digital marketing team here today. You won’t regret it!

Read Next: The Importance of Having a Defined Digital Marketing Strategy