Digital Marketing

Activate the Immense Power of Digital Marketing

Any company would be remiss not harnessing the power of digital in their marketing strategy. Much of digital marketing’s power lies in being able to reach a targeted audience in a cost-effective and measurable way. If done right, SEO on Google and social media can be seen as “free” advertising, reaching part of your market organically. Other digital marketing advantages include driving online sales, building your brand through consistent, owned messaging and customer loyalty.

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Looking to overhaul your digital marketing strategy?

Whether you are an established SME, a larger corporation, or a budding entrepreneur, we can create a bespoke digital marketing campaign to help improve and expand your business.

Utilising a range of marketing techniques, we will increase your brand awareness, enhance your customer engagement, and increase your conversion rate.

We want you to be able to not only reap the benefits of a tailored digital marketing strategy but to also understand each specific marketing technique and how they can be applied to your business to continually grow your customer base and increase sales.

Our Digital Marketing Services

PPC Marketing

PPC is a highly effective method of advertising that can be applied to both search engines and websites. By choosing PPC, pay-per-click advertising, you only have to pay when a user clicks on your ad, making this method of digital marketing incredibly cost-effective.

Whether you are not happy with your current PPC marketing activities, have only just launched your website, or your organic search rankings are too low, our PPC marketing team can help you.

PPC allows you to show your adverts to your preferred audience instantly through keyword targeting. There are several PPC platforms on offer, including the ever-popular Google Ads, as well as social media advertising, remarketing, and Google Shopping.

We will work with you to create a PPC marketing campaign to suit your business’ needs and budget, ensuring you maximise your ROI every step of the way.

Social Media Marketing

Social media marketing is arguably the most powerful way for you to reach potential new customers in today’s market. Social media content provides the opportunity to present chosen messages to a captive audience time and time again. With an expert at your disposal, you can even “hack” the algorithm to ensure that your messages reach the exact people you are trying to reach.

Your customers are already interacting with brands all over their preferred social media platforms, so if you are not currently connecting with your target audience on Facebook, Twitter, LinkedIn, and Instagram, you are definitely missing a trick. Also, 92% of consumers trust referrals from people they know – social media is the perfect platform to reach consumers and for consumers to recommend your product or service to others!

Location-Specific Marketing

Think that local marketing and local SEO techniques are only suitable for small, local businesses? Think again. Being able to target specific audiences within your local geographical area is a key component for any digital marketing strategy, allowing you to take advantage of qualified leads within your own community.

Google is continuously updating its algorithms, which determine your site’s ranking on its search results pages. Still, with search results that are targeted more towards the user’s location, you can ensure you remain in Google’s “good book” and push you higher in the Search Engine Results Pages.

Focusing on targeting your audience through maps, local review sites, business citations, and geo-targeted keyword phrases, we will create a local marketing campaign that will help establish your business as a local influencer and impress Google at the same time.

Email Marketing

Email marketing can be an incredibly effective digital marketing tool for your business, but only if you know how to do it right. It is highly affordable in comparison to other digital marketing techniques, it is fast, and most importantly, it works in conveying messages and generating sales.

For email marketing to be successful, you need to be reaching the right audience, with the right content, at the right time of day. You also need to understand how to write a compelling subject line and calls to action within the mail that encourage clicks.

We can help you to build a database of contacts that will actively respond to your email marketing efforts, create eye-catching and original email templates and help you to analyse your email marketing campaign so that you can see what works and what doesn’t.

Need help managing your contacts? The right CRM system can help you to maintain an accurate report of your customers, detailing their purchasing habits, consumer needs, and any concerns they may have.

Are you ready to start planning your new digital marketing strategy?

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