At Easy2Access, we believe that a website is not something you set up once and then just leave to run. Like the internet itself, it should be ever-growing and changing, keeping up with technology, your market and the tastes and needs of your audience. If you don’t rejuvenate your website on a regular basis, your business will start to feel a negative impact.
10 Benefits of Re-designing Your Website
If you’re not convinced of the necessity of updating your website on a regular basis, keep reading the blog as we reveal the ten reasons that should have you re-assessing your current set-up.
1. Keep Up With Trends
Your overall design and UX may have been perfect when you first built your website, say one or two years ago, but that may not be the case now. Time and trends move without regard for your ideas and efforts. If you are not constantly on top of market and technology trends, your website is likely to be left behind.
2. Improve Your SEO
Making sure to stay on trend and improve your web design and content accordingly will help you stay on top in the search rankings. Websites that fail to do these will drop off in favour of those that are updated more regularly.
3. Increase Your Conversion Rate
Maintaining your website to improve navigation, content and design – provided you do so strategically and in line with best practice – will certainly improve your ability to convert visits to sales. The easier it is for visitors to use your site, the more likely they are to make a purchase.
4. Maintain Strong Security
Any website can be hacked, unfortunately, but the older and less maintained it is, the more vulnerable it will be. It is thus vital that you stay on top of your security measures and update them regularly to protect against the ever-changing tactics of hackers.
5. Ensure That Your Site is Up-to-Date with Your Brand
Your website is a tool in line with your overall marketing strategy. It’s fitting therefore that any time you make adjustments to your brand, you need to update your website too.
6. Stay in Line with the Latest Tech
Technology shifts and progresses faster than most of us can keep up with. Lose sight of it for a while and you may find that your website’s functionality has fallen behind – and this will have a damaging effect on your SEO, traffic and conversion rate. Make sure that your themes, plug-ins, optimisation measures and all other tech aspects, are up to date.
7. Improve Your UX/UI
More than simply keeping an eye on the usability and technical aspects of your site, you must watch the overall user experience and interface. This takes everything into account – the technical side, usability, content, look and feel. Check the overall experience of your site constantly, use analytics to see how your audience is responding – and tweak and update as necessary.
8. Reduce Your Bounce Rate
As you improve your UX, so you will also reduce the number of visitors who click to your site and then bounce right off. Regular updates will keep users on your website.
9. Re-strategise Your Calls to Action
Check your calls to action objectively. Test them out with analytics. Are they working? Are users responding to them? If not, you need to rethink them. Perhaps you need to rewrite the content, or maybe you need to add more calls to action or reposition the ones you already have.
10. Increase Your Integration with Social Media
It’s not news that social media should be integral to your online marketing efforts. With this in mind, how is your website set up to interact with social media platforms? Enable links and shares and other communication between platforms and always ensure that your site is talking to the most popular platforms currently in use.
Chat to the Best Team for Your Website Revamp Needs – Easy2Access!
Do you need help monitoring, maintaining and updating your website? That’s what we do. Contact us to learn more about us, or to discuss the ways we can improve your website today.