E-Commerce

Pay-Per-Click Marketing with High-ROI Conversion

PPC (Pay-Per-Click) Advertising is an effective way to get relevant, targeted audiences to visit your site, perform an action or show interest. You can also use PPC (Pay-Per-Click) Advertising to build brand awareness.

At Easy2Access, we use Google Ads for PPC Advertising to get people to visit your site the exact moment they want to purchase.

People are searching Google for services and products in your industry. We get you visible for those searches using carefully constructed keywords, targeting and copy optimising for the best results at the lowest possible cost per click.

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    Interested to know how digital marketing can help your e-Commerce business?

    Are you worried about how to connect and engage with today’s increasingly distracted and multi-tasking consumers?

    No longer are people simply watching TV, listening to the radio, reading newspapers, or paying attention to giant billboards.

    They are now entirely focused on a small device that can fit into the palm of their hand, and this where digital marketing comes into play.

    Here at Easy2Access, we specialise in providing bespoke digital marketing strategies for a wide range of e-Commerce sectors. Helping you to reach your target audience and market your products via the most effective digital marketing channels.

    Our eCommerce Sectors

    Health eCommerce & Telemedicine

    eCommerce within the healthcare sector is fast becoming big business with apps like FirstOpinion and websites such as Your Doctors Online offering telemedicine services, which enables doctors to offer patients advice over the phone, via text or through live chat.

    Health eCommerce and telemedicine has the ability to:

    • Increase patient experience
    • Enhance the providers’ online presence
    • Improve accessibility
    • Streamline purchases

    We will help you to create an eCommerce digital marketing strategy that will allow you to achieve all of the above and more.

    eCommerce Retailers

    eCommerce in the retail sector is set to nearly double by 2023 with new innovations in technology, making the online shopping experience more exciting and accessible than ever before.

    We can help you to embrace the latest eCommerce retail trends to ensure that your eCommerce business thrives in 2020 and beyond.

    Key trends include:

    • Augmented reality
    • Growth in voice searches
    • Artificial Intelligence
    • Big data
    • Chatbots
    • Mobile shopping
    • Different online payment methods

    Need help developing your eCommerce mobile app? Head over to https://softwaredev.co.za/ for exciting and innovative mobile application development services.

    Lifestyle eCommerce Brands

    As a niche-specific business, lifestyle eCommerce companies tend to be extremely passionate about the products that they sell. They value the opinions of their customers and seek to develop new products based on demand.

    If you have a lifestyle eCommerce business, our bespoke digital marketing strategies can help you to connect with both your existing and new customers online, resulting in more traffic to your website and enhanced customer experience.

    FMCG eCommerce

    Although the overall online market share of the FMCG sector is still relatively low in comparison to other areas that have seen significant growth in recent years, online sales of these products are still booming. With new opportunities within this sector emerging daily, it is definitely worthwhile investing in digital marketing solutions for your FMCG eCommerce business.

    Digital opportunities in this sector include:

    • Big data to facilitate the understanding of shoppers and their purchasing habits
    • Geo-marketing to encourage impulse buying
    • Shorter paths to purchase to reduce cart abandonment
    • Shopping via smartphone apps
    • Targeted rewards
    • Voice ordering via smartphone devices

    Education eCommerce

    There are many new opportunities for eCommerce in education, including the availability of books online both for students and teachers, being able to listen to lectures from different scholars worldwide, and assignment help services. That being said, there are also several challenges that this industry faces such as:

    • Reliability of knowledge
    • Availability of electronic media
    • Issues with an internet connection

    Through effective digital marketing solutions, we can ensure your education-based eCommerce business can reach the right audience and work effectively for them.

    E-Learning Resources

    According to recent reports, 86% of HR technology leaders say that building critical skills and competencies is one of their top priorities in 2020. E-learning can help them to achieve this goal.

    Key trends in e-learning include:

    • Personalised learning
    • Peer-to-peer learning
    • VOL (Voice of the learner) to analyse learner feedback

    We can help you to promote your USP within the e-learning resources sector, focusing on innovative ways to reach out to business via social media and email marketing.

    Our eCommerce Digital Marketing Services

    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Email Marketing
    • Content Marketing
    • Social Media Marketing
    • Display Advertising
    • Behavioural Remarketing
    • Mobile Marketing
    • Affiliate Marketing

    Are you ready to start planning your new digital marketing strategy?

    GET IN TOUCH TODAY!

    Get Found with PPC

    Campaign Content

    Our team will develop your custom campaign to spark interest in your target audience. We handle everything from your content, to your copy, audience research, testing, reporting & optimisation.

    Google Adwords

    We use Google’s Adwords platform to make you visible exactly when and where a potential client needs you to be.

    Objectives

    We build and optimise your campaign to reach objectives such as website visits, phone calls and store visits with inviting call-to-actions.

    Reports

    We will track & analyse your campaign results & compile a comprehensive report to empower you with analytical data to optimise your marketing strategy.

    Get A FREE, result-driven marketing strategy!

    Our intelligent algorithm will find your ideal marketing strategy based on your business goals, struggles and objectives.

    Get My Marketing Strategy, INSTANTLY!