If you’re concerned that Black Friday 2020 might turn out to be a lackluster and relatively unprofitable affair this year, your worries are unfounded. Quite the contrary, in fact. Black Friday 2020 is poised to be the most extensive and thrilling edition yet, as businesses are sparing no effort in their marketing strategies to ensure their brands reign supreme.
Black Friday 2020: The Lowdown
Black Friday 2020 takes place on November 27 this year, meaning that it is closer to Christmas than ever before. What does this mean for your business?
Firstly, you still have time to create a revolutionary digital marketing strategy that will blow all your competition out of the water. Secondly, consumers will be even more ready to take advantage of your awesome discounts and deals. Ready to find out more about Black Friday 2020 and how you can use the best marketing for Black Friday? Keep reading to find out more!
What Will Black Friday Look Like in 2020?
While it’s probable that a significant number of consumers will opt for online shopping instead of visiting brick-and-mortar stores, this doesn’t necessarily imply a reduction in their expenditure. In fact, forecasts suggest that 75% of consumers will either raise or uphold their seasonal shopping budget in 2020.
Read Next: The Need for E-Commerce in the Age of Coronavirus
Online Shopping vs. In-store Buying
As previously mentioned, Black Friday 2020 was poised to witness a significant surge in online shopping, as 80% of shoppers expressed reservations about in-store shopping due to the ongoing COVID-19 pandemic. Moreover, in anticipation of potential future lockdowns, consumers have already begun researching their desired products online.
However, if you are concerned that your small or medium-sized business may struggle to compete with larger national and global brands, it’s worth noting that over a third of consumers are open to supporting independent businesses provided they can offer attractive deals.
How Can I Market My Business for Black Friday 2020?
With the focus on e-commerce, it makes sense that you should priorities digital marketing when it comes to your overall marketing strategy. Whatever your target audience, social media marketing has become more important than ever when it comes to promoting your products and services, as well as increasing your overall brand awareness. Plus, it has the added benefit of being extremely low cost.
If you only focus on one social media platform ahead of Black Friday 2020, make sure it is Facebook. Still, the number one social media sharing site, Facebook, has a colossal 2.60 billion monthly active users!
Is There Anything Else I Can Do to Ensure My Business Stands Out from The Crowd on Black Friday 2020?
Video content is big business in 2020 and beyond, with 85% of all internet users watching video content online every month. If you have the know-how, why not try setting up your own YouTube channel? Alternatively, simply post your videos on social media.
Find Out How You Can Effectively Market Your Business for Black Friday 2020 with Easy2Access
If you want to enjoy record sales this Black Friday 2020 and all year round, get in touch with our highly experienced digital marketing team here today. You won’t regret it!
Read Next: The Importance of Having a Defined Digital Marketing Strategy