Picture this: It’s the beginning of November, your email database is growing, you are driving traffic to your site, users are purchasing & showing interest in your products and your digital presence is now fully-automated – bringing you new customers while you are sleeping, spending precious time with family or attending that ever-important meeting. Sounds great, right? It does, we know.

Let us tell you a story:

A client of ours popped into the office recently to chat about his online store. We have been marketing his brand online for about 2 years now, during which time he has been seeing great success. This being his second year with us, we knew exactly what he wanted to chat about, so we were well-prepared. As expected, he wanted to ensure that his online store was ready for the bumper festive season, as he anticipates a repeat of the exceptional growth that he experienced in previous years.

What did we say?

We’ve done this for him before, so we assured him that we had everything under control. “Sure!” we told him, “Of course we can make you a digital winner, help you outrank your competitors and bring in more sales.” However, a number of measures had to be taken before we were able to confidently say, “Sure!” First, we got all our ducks in a row by analysing what we were going to have to do to ensure that his raving success continues well into 2020.

How do we plan a winning marketing strategy?

Just like with all our clients, we took a holistic approach to his eCommerce marketing strategy, using bespoke solutions that were perfectly-constructed to complement his business’ processes. For new clients, before executing any marketing strategies, we first assess your business and its online store and conduct research on your industry. For this client, we clarified his goals, which were;

Goal #1:

Bring in more sales.

Why? Because your eCommerce store needs a healthy bottom line in order to operate and flourish.

Goal #2:

Grow the email database.

Why? Because email is still one of the most effective sales strategies out there, which yields high ROI. Another benefit is that email allows you to sell to new and returning customers, nurture or educate your customers and build long-lasting relationships. This is because your database is yours to own.

Goal #3:

Convert abandoned carts to sales.

Why? Because one of the biggest challenges facing eCommerce stores is the ‘abandoned cart’ and trying to convert them into sales.

Goal #4:

Increase visibility & drive traffic.

Why? Because if no one knows about you, they cannot buy from you. Brand awareness is still very important in 2019/2020, especially with the growing number of businesses out there.

Goal #5:

Minimise restricting factors, streamline the website’s checkout process, and improve the user journey.

Why? Because by limiting the number of ‘roadblocks’ or ‘speedbumps’ on your website, you streamline the checkout process, making it easier and faster for a potential customer to convert.

Goal #6:

To make him look cooler.

Why? Because we think he is a cool dude!

To execute the above, we use interactive marketing techniques that are focused to achieving each of those goals listed, such as compelling copywriting, motivated database sign-ups, user-tracking and remarketing.

Let us transform your online store into straight-up fire this summer!

Let’s discuss catapulting your business into the new year! Contact us today!