Depending on your industry sector, the holidays can be your most profitable time of the year, meaning that it is most likely your busiest too. However, at Easy2Access we understand that competition can be fierce and if you want to stand out from the crowd you need to have a solid and inventive content strategy in place, with social media at the forefront of your plans.
9 Tips for Tantalising Seasonal Content
Read our holiday content guide below to find out ways to push your brand message and show your customers that you are truly embracing the holiday spirit.
1. Focus on User-Generated Campaigns
People love to watch ‘real’ people sharing content and it’s a great way to get customers interacting with your brand and feeling part of your story. This is a must at this time of year.
2. Try Launching a Competition on Social Media
Ask your followers to post videos of themselves carrying out a Christmas tradition that is related to your brand; this could be something funny like office party dance fails or something more traditional like decorating the tree. Try and think outside the box and be as original as possible.
Now Read The Importance of Creating User Personas
3. Incentivise Your Customers
Christmas is a time of giving so give your customers a little reward for being loyal to you all year long.
4. Promote a Product Giveaway
Offer the first 50 people who share your post on social media a freebie or send discount codes for future purchases to your email list.
5. Post about Donating Money to Charity
Post a video or message saying that you will donate a certain amount of money to a local charity once your post has x many likes and shares.
6. Make Your Presence Merry
A simple, yet highly effective idea, involves injecting some festive cheer into your social profiles. It is a great way to get your followers into the holiday spirit. Remember Netflix putting a little Santa hat on their picture profile?
Now Read Is Digital Marketing a “Grudge” Purchase?
7. Adding Festive Graphics
Sprucing up your social media pages as well as your website with festive graphics is a highly effective way to engage with your customers during the holidays but try and use one’s that complement rather than overpower your brand’s image.
8. Create a Gift Guide
Keep people checking out your social media posts in the run-up to Christmas by offering a “12 days of Christmas” gift guide or an advent calendar reveal, with a different product featured each day.
Remember to personalise it as much as possible and make each gift unique to each follower.
9. Don’t Forget to Create a Memorable #hashtag
You want to gain as much traction and interest as possible in both the campaign and your brand.
Good luck!
Stay Tuned to Easy2Access for Expert Seasonal Marketing Tips
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