Society has changed over the last few decades. It was slow and gradual until it suddenly felt like it had happened all at once. Digital technology took the world by storm and has impacted every country around the world, most likely more than the average person would think.
At Easy2Access, we often think about the fact that there are even places where people don’t have running water, but they own a smartphone and have a Facebook account. Everyone is connected these days, and digital technology now plays a major role in everyone’s lives.
3 Ways that Digital Marketing Changed the Game
Digital marketing is one of the outcomes of technological advancements. It’s completely changed the marketing game, flipping everything traditional marketers knew on its head and demanding a totally different way of thinking. If a brand doesn’t know how to properly utilise their digital presence to build awareness and improve impact, there’s a good chance they will get lost in the mix and forgotten about by their audience.
Keep reading our blog as reveal some digital marketing facts and how the marketing landscape has changed forever.
1. Digital Marketing Brings Content to the People
Traditional advertising was all about distracting your audience and taking their attention off of something else so they could see your message. It was a more in-your-face way of advertising, as it was disruptive. Digital marketing facilitated this change in attitude across the entire industry. Instead of pulling your audience towards your ad, simply put your ad right in front of your audience.
The instant nature of digital marketing meant that a brand could figure out where their audience spends their time online, and then simply serve ads to them while they’re browsing. If you realise your target market spends a lot of time watching cooking videos on YouTube, for example, you could plug in your campaign at the beginning of those videos. You already have a captive audience, so the work of trying to get eyeballs on your content has already been done for you. All you need to do now is to make it exciting.
2. Digital Marketing Provides High-Precision Audience Targeting
The amount of data available about your target market is outstandingly more than what was previously available before digital advertising. You can get incredibly granular with your targeting capabilities thanks to all of the user data submitted whenever people use the Internet in any capacity. It’s improved the accuracy and relevance of advertising because you can speak to a very specific group of people to match exactly who your product or services are for.
3. Digital Marketing Facilitates Instant Communication
Apps that facilitate instant messaging aren’t necessarily a new idea, since they have existed in some form for the last 30 years or so, but the way brands are getting on board is fairly new.
One-on-one messaging and group chat apps are all the rage. Facebook Messenger, WhatsApp, and Viber are just three examples that collectively have over 3 billion users. Instant communication is clearly so important to people, so it only makes sense that brands go where their audience already is and that they communicate with them by the method they prefer. Brands now use these platforms as a way to provide better customer service by being easily accessible and available anytime.
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