Click conversions are so important for email marketing. There’s no real point in running a carefully thought-out email if it doesn’t take customers anywhere. If you want to create an email campaign that has wow-factor and turns curious reads into actual clicks, then you will need to write it with the web in mind.
5 Ways to Increase Your Email Campaign Conversion Rate
What incentive does your customer have for clicking onto your website? Here are some email marketing tips to keep your customers loyal and invested in your emails.
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Tip #1: Start with an Enticing Opener
Just like with standup comedy, you need to have a good opener. Your subject line should be the sentence that hooks them in. For example, if you were running a cosmetics brand you would something along the lines of:
“Exclusive: New Line of Winter Products, 20% off Before Monday.”
Your customers have an incentive to click on your email, as they have something to gain from it. It doesn’t matter whether it’s a discount offer or some new information, your subject should intrigue them enough to open the email.
Tip #2: Keep it Snappy
Unless your specific niche is short stories and long-form poetry, you will need to keep your email campaign’s content relatively short. You are writing for the web, and so your content should be broken down into bite-size chunks, which are easy to take in. In fact, your emails should be easy to scan; which means that customers can get the gist of what you have to offer them by just a quick breeze through.
Tip #3: Make it Personal
The jury is out on this one; you won’t get very far without segmenting your customer information. This means breaking down your email recipients into types. Your email lists can then fall into different categories, allowing you to create a much more personalised approach. You can either do this using software or by asking the recipients directly. Sending out short and sweet tick-answer questions about what categories they would like to stay subscribed to allows you to generate much more focused marketing.
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You can also ask customers to specify their location, as this can also be incredibly helpful. Once you’ve segmented each type of customer, you can start to make it even more personal. This is a vital part of the process as personalisation has been found to be six times more effective at creating engagement. Here are some personal touches to add to your tick list:
Tip #4: Get on First-name Basis
In the 21st century, there is no excuse to not address the recipient by their first name. This can be automated so easily, and besides, ‘Dear customer’ rings too familiarly with gas bills and formal letters.
Sign-off from a Real Person
This means singing off from a member of your team and leaving their name. Leaving an email addressed by a collective team or company can seem fairly anonymous.
Personal Treats
If you have the means to, then think about offering a special something for each customer. Generating a product or offer that’s just for them gives them a reason to pay attention to your correspondence.
Tip #5: Design Matters
Finally, and most importantly, ensure that your emails are visually appealing. Little boxes that are bursting with colour and pleasing graphics will make your content all the more visually stimulating. This should work in tandem with your stunning email subject line and creative content.
Leverage the Converting Power of Email Marketing
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