The term “targeted marketing” is heard a lot in the marketing space. We at Easy2Access are witness to the fact that many companies are using targeted marketing as part of their main marketing strategy because it increases the chances that people will spend money on their product or service.
The Many Benefits of Qualifying Audiences
In today’s connected and tech-savvy world, consumers are constantly leaving a trail of breadcrumbs for marketers to follow. This makes it easier for companies to use strategies like targeted marketing to better promote their product or service, but what exactly does it mean, and how does it help? Keep reading the blog as we discuss the definition & benefits of targeted marketing.
What is Targeted Marketing?
A target market is a group of people who are currently the primary consumers or who are the ideal consumers for a company when marketing their product or service. The people who make up the target market share numerous characteristics and are identified as a group of people who are most likely to make a purchase. These characteristics can be behavioural, such as purchasing habits or how much they use the product, lifestyle-related, like for example if they’re concerned about their health, or physical including demographics, gender, age, or income level.
Targeted marketing is the process of discovering the target audience and focusing the company’s advertising efforts on them by directing most or all of their resources to those consumers. Powered by the buyer persona model, products or services are directly marketed to the right type of customer in a place they are most likely to see it. For example, if the target market is 18-24-years-old women who go to the gym more than three times per week, a good place to advertise might be on social media sites like Instagram and TikTok.
Why is Targeted Marketing Important?
Target marketing is beneficial to brands because it keeps companies competitive. When a brand strongly focuses on a target market, they can establish themselves as a voice of authority to solve a problem, need, or want of that group of consumers. It creates a barrier for competitors and gives the brand a competitive edge.
One More Reason to Leverage Targeted Marketing
In conclusion, targeted marketing builds interest and brand awareness. It makes the target audience more likely to pay attention to the product or service being advertised to them and therefore increases brand retention, which is one of the most important aspects when marketing a product or service. Chat to Easy2Access today to discuss how we can leverage this powerful marketing tool in your organisation.
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