For almost every business out there, eCommerce is going to become your biggest focus. The Easy2Access team realises that coronavirus has caused many stores to shut and is keeping most people inside, and we still have months to go before the worst of it is over and global economies can start up again. You don’t want to try to live off of government subsidiaries; you need to turn to digital sales. People still have money. They can still purchase items. All you need to do is connect your brand to these isolated users.
The Rise in Social Media Usage
The first thing you need to remember is that everyone is at home. This means a lot of people will be online and on their phones now more than ever before.
5 Tips for Connecting Your Brand to Isolated Users
Reigniting your digital presence and social media marketing is a must, so hire our services to boost your efforts online, on social media, and even through email. With us by your side, you will be able to connect with your users.
Tip #1: Adapt Your Business
First things first, however – you are going to need to adapt your business. This means either optimising your eCommerce platform to make sure it is easy to use, and there are no issues, or it means building one.
Don’t think you are priced out of eCommerce, either. Travel companies can make money now by allowing customers to build dream trips in the future. Instead of requesting it all now, allow them to split up the cost so that they can actually enjoy a huge trip without breaking the bank.
These sorts of strategies are available for many businesses and will help you grow your customer base while managing costs.
Tip #2: Frame Your Product or Service for Their Needs
Try to frame your product or service around social isolation. There is no point in pretending it doesn’t exist. Instead, try to restructure your message so that your products appeal to them in social isolation.
Tip #3: Offer Special Discounts or Free Trials
Another way to connect your brand to those in isolation is to expand the free trials or offer special discounts. Many will be struggling financially, and many will be at home (possibly out of work). With this in mind, follow the top tech companies and offer your product for a free trial, and even consider adding a tutorial video series so they can learn how to use it. With any luck, they will find your brand invaluable and know how to use it effectively when they get more work.
Tip #4: Go Where They Are
Once you have this new or improved business model, you will then need to find where your customers are. Know which social media channels they use, the accounts they interact with most, and then use this information to build a great marketing strategy.
Tip #5: Bring People Together
Another great marketing tactic that can help you boost sales or at least your following and engagement is to think of ways to bring people together. Online quizzes or community challenges, for example, are two great ways you can help your customers overcome the social isolation boredom while building your relationship with them.
Get Ready to Thrive with Easy2Access
Reach to us to find out more about how we can help your eCommerce brand connect to users during this challenging time.